These tokens accumulate in your wallet, and you can distribute them to your favorite publishers as you browse the web. Going one step further, you can earn up to 70 percent of the ad revenue that Brave receives from advertisers. Unlike Chrome, Brave is allowing you to completely control the number of ads you can see. Incorporating Cryptocurrency into its business model, Brave is essentially paying you to browse the web by “paying” you with the “Basic Attention Token” or BAT for short. Because of its built-in ad-block, Brave’s developers recognize it could limit income potential for the websites its users visit, so it is doing something about it with Brave Rewards.

To really understand what Brave is, you have to consider that it is coming to market with a very unique and risky business model. In that sense, Brave has a distinct advantage of being able to utilize the deep well of Chrome extensions, syncing across devices, etc., without any of the typical Chrome “pain points.” Brave even claims that it can load major news sites up to six times faster than Chrome, Safari or Firefox.Īlso read: 4 of the Best Web Browsers with a Focus on Privacy The Biggest Differentiator – Brave Rewards Brave uses the same Chromium open-source framework that powers all things Chrome. In some ways, Brave isn’t all that different from Chrome. What is Brave? Stated simply, Brave’s goal is to look and act like Chrome, while aggressively working to protect its users private/personal data.

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